Top Malaysian Instagram Influencers You Need to Follow in 2025

Malaysia’s social influencer scene is buzzing with creativity, diversity, and cultural pride. From fashion icons to foodies and tech enthusiasts, these influencers redefine how Malaysians engage with social media. Whether you’re looking for style inspiration, culinary adventures, or relatable content, these personalities are worth a follow. Let’s dive into some of Malaysia’s top influencers and why they’re making waves in 2025.

What Are Influencers and Why Are They Important?

What Are Influencers?

Influencers have built a dedicated following on social media platforms by sharing content that resonates with their audience. They are often seen as experts or trendsetters in specific niches such as fashion, food, travel, technology, or fitness. Their ability to connect with their followers personally makes them highly influential in shaping opinions, behaviors, and purchasing decisions.

With platforms like Instagram, YouTube, TikTok, and Twitter thriving in the country, influencers use these channels to share their passions, showcase their creativity, and engage with audiences. They range from mega-influencers with millions of followers to micro-influencers who cater to smaller, niche communities.

Why Are Influencers Important?

Influencers play a significant role in today’s marketing and cultural ecosystem. Here’s why they matter:

1. Authenticity: Unlike traditional celebrities, influencers often share relatable content that reflects their personal lives and interests. This authenticity builds trust with their audience.
2. Engagement: Influencers foster two-way communication with their followers through comments, direct messages, and interactive content like polls or Q&A sessions. This engagement creates a sense of community.
3. Trendsetting: From fashion trends to viral challenges, influencers are often at the forefront of what’s new and exciting. They set the tone for what’s popular among their audience.
4. Consumer Impact: According to studies, 58% of consumers in Malaysia rely on influencer recommendations when making purchasing decisions. In Malaysia specifically, the rise of e-commerce platforms like Shopee and Lazada has amplified the role of influencers in driving sales.
5. Cultural Representation: Malaysian influencers showcase the country’s rich diversity through their content. Whether promoting local food, traditional attire, or unique travel destinations, they help preserve and share Malaysia’s culture with the world.

The Malaysian Influencer Landscape

Malaysia’s social influencer industry is booming thanks to high social media penetration rates. As of 2025:

• Over 89% of Malaysians are active social media users.
• Instagram remains one of the most popular platforms for influencer content.
• TikTok is rapidly growing in popularity among younger audiences.
• YouTube continues to dominate long-form video content.

The rise of influencers in Malaysia reflects global trends but also highlights unique local dynamics. For example:

• Malaysian influencers often create multilingual content (e.g., English, Malay, Mandarin) to cater to diverse audiences.
• Many focus on blending modern trends with traditional values, appealing to younger and older generations.

Top Malaysian Instagram Influencers

Malaysian influencers span various niches, each catering to specific interests and audiences. From fashionistas to tech enthusiasts, these creators bring unique perspectives and expertise to their content. Below, we’ll explore the top Malaysian Instagram influencers and highlight notable personalities in each.

Here is the organized list of Malaysia influencers with the email contacts removed:

Neelofa

Instagram Handle: @neelofa
Instagram Followers: 8.7M
Type: Mega
Gender: Female

Neelofa, born Noor Neelofa binti Mohd Noor on February 10, 1989, in Pasir Mas, Kelantan, Malaysia, is a prominent actress, television presenter, commercial model, and entrepreneur. She gained national recognition by winning the Dewi Remaja (Miss Teen Malaysia) title in 2009/10. In 2017, she was honored in Forbes‘ ’30 Under 30 Asia’ list.  Neelofa is also the founder of several businesses, including Naelofar Hijab, a fashion brand specializing in modest wear. As of December 2024, she has amassed over 8.7 million followers on Instagram, reflecting her significant influence in the Malaysian entertainment and fashion industries.

Nur Fazura

Instagram Handle: @missfazura
Instagram Followers: 6.2M
Type: Mega
Gender: Female

Nur Fazura, born Nur Fazura Sharifuddin on September 28, 1983, in Pekan, Pahang, Malaysia, is a celebrated actress, singer, and television host. She began her career in the entertainment industry in the early 2000s and has since starred in numerous successful films and television series. Fazura is also known for her philanthropic efforts and has been recognized for her contributions to the arts in Malaysia. With over 6.2 million followers on Instagram, she remains a prominent figure in Malaysian entertainment. 

Scha Alyahya

Instagram Handle: @schaalyahya
Instagram Followers: 6.5M
Type: Mega
Gender: Female

Scha Alyahya, born Sharifah Nurul Shuhada binti Syed Abdullah on May 6, 1983, in Kuala Lumpur, Malaysia, is an actress and television host. She gained fame through her roles in various television dramas and films. Scha is also known for her entrepreneurial ventures and has been involved in several business initiatives. She has a significant following on social media, with over 6.5 million followers on Instagram, where she shares insights into her personal and professional life. 

Siti Nurhaliza Tarudin

Instagram Handle: @ctdk
Instagram Followers: 9.2M
Type: Mega
Gender: Female

Siti Nurhaliza Tarudin, born on January 11, 1979, in Kampung Awah, Temerloh, Pahang, Malaysia, is a renowned singer, songwriter, and businesswoman. She is one of Malaysia’s most successful and influential artists, with a career spanning over two decades. Siti has received numerous awards, including the Anugerah Industri Muzik (AIM) and the Anugerah Juara Lagu (AJL). In addition to her music career, she founded SimplySiti, a cosmetics line, and has been involved in various charitable activities. With over 9.2 million followers on Instagram, she remains a significant figure in the Malaysian entertainment industry. 

Emma Maembong

Instagram Handle: @beby_maembong
Instagram Followers: 442.9K
Type: Macro
Gender: Female

Emma Maembong, born on March 27, 1992, in Kuala Terengganu, Malaysia, is an actress and model. She began her career in the entertainment industry in 2011 and has appeared in numerous television dramas and films. Emma is also known for advocating a healthy lifestyle and has obtained certifications in freediving. She has a substantial following on social media, with over 442,000 followers on Instagram, where she shares her personal experiences and professional endeavors. 

Mira Filzah

Instagram Handle: @mfmirafilzah
Instagram Followers: 7.2M
Type: Mega
Gender: Female

Mira Filzah, born on April 4, 1993, in Kuala Lumpur, Malaysia, is an actress and model. She rose to prominence through her roles in various television dramas and films. Mira is also the founder and creative director of her fashion brand, mirafilzahmy. With over 7.2 million followers on Instagram, she is a leading figure in the Malaysian entertainment and fashion industries. 

Rozita Che Wan

Instagram Handle: @rozitachewan1
Instagram Followers: 5.2M
Type: Mega
Gender: Female

Rozita Che Wan, born on March 9, 1973, in Alor Setar, Kedah, Malaysia, is an actress and businesswoman. She has appeared in numerous television dramas and films and is known for her entrepreneurial ventures, including her own scarves and beauty products. Rozita has a significant presence on social media, with over 5.2 million followers on Instagram, where she shares her business endeavors and personal life. 

Awal Ashaari

Instagram Handle: @awalashaari
Instagram Followers: 5.7M
Type: Mega
Gender: Male

Awal Ashaari, born on August 6, 1981, in Kuala Lumpur, Malaysia, is a television host, actor, and entrepreneur. He is known for hosting various television programs and appearing in several films and dramas. Awal is involved in various business ventures and has a substantial following on social media, with over 5.7 million followers on Instagram, where he shares insights into his professional and personal life. 

Aeril Zafrel

Instagram Handle: @aeril_zafrel
Instagram Followers: 5M
Type: Mega
Gender: Male

Aeril Zafrel, born on March 19, 1989, in Kuala Lumpur, Malaysia, is an actor and entrepreneur. He gained fame through his roles in television dramas and films. Aeril is also known for his business ventures, including his involvement with Wawa Cosmetics. He has a significant following on social media, with over 5 million followers on Instagram, where he shares his professional and personal experiences. 

Elfira Loy

Instagram Handle: @elfiraloy
Instagram Followers: 5.1M
Type: Mega
Gender: Female

Elfira Loy, born on March 8, 1994, in Kuala Lumpur, Malaysia, is an actress and television host. She began her career in the entertainment industry at a young age and has since appeared in numerous television dramas and films. Elfira is also known for advocating modest fashion and is an ambassador for Wardah Cosmetics. She has a substantial following on social media, with over 5.1 million followers on Instagram, where she shares her professional and personal life. 

Khairul Amin Kamarulzaman

Instagram Handle: @khairulaming
Instagram Followers: 4.2M
Type: Mega
Gender: Male

Khairul Amin Kamarulzaman, better known as Khairul Aming, is a prominent Malaysian entrepreneur and social media personality who is celebrated for engaging in food content. Born on September 25, 1992, he pursued Mechanical Engineering at Vanderbilt University in the United States. After returning to Malaysia, he began sharing creative recipe videos on Instagram, amassing over 4 million followers. In January 2021, he launched his line of sambal, Sambal Nyet Berapi, which gained significant popularity. Khairul Aming is also recognized for his generosity; in September 2024, he closed his factories for five days to treat his 100 staff members to a holiday in Penang, providing them with five-star accommodations and spending money. 

Uqasha Senrose

Instagram Handle: @uqashasenrose2
Instagram Followers: 5.4M
Type: Mega
Gender: Female

Uqasha Senrose, born on July 6, 1992, in Kota Bahru, Kelantan, Malaysia, is a prominent actress known for her roles in films such as “Paku Pontianak” (2013) and “Tundukkan Playboy Itu” (2016). She is the sister of fellow actress Nelydia Senrose and former Dewi Remaja 2015 winner Raysha Rizrose. Before entering the entertainment industry, Uqasha was a flight attendant for AirAsia. In April 2024, she and her husband, Kamal Adli, welcomed their first child, a healthy baby girl. 

Madam Amyra

Instagram Handle: @aamyrarosli
Instagram Followers: 6M
Type: Mega
Gender: Female

Madam Amyra, born Nur Amira Izzati Rosli on August 24, 1991, is a prominent Malaysian actress, host, and model. She began her career in the entertainment industry in 2010 and has since gained recognition for her roles in various television dramas and films. In addition to her acting career, Madam Amyra is an active social media influencer, with over 6 million followers on Instagram, where she shares insights into her personal life, fashion, and professional endeavors. 

Dato Seri Vida

Instagram Handle: @datoserivida
Instagram Followers: 3M
Type: Mega
Gender: Female

Dr. Hasmiza binti Othman, widely known as Dato’ Seri Vida, is a prominent Malaysian entrepreneur who is celebrated for her ventures in the cosmetics and wellness industries. Born on October 24, 1971, in Machang, Kelantan, she initially worked as a teacher before transitioning into business. In 2006, she founded Vida Beauty Sdn. Bhd., offering products like Pamoga and Qu Puteh, which gained significant popularity. Her flamboyant persona, characterized by glittering attire and extensive jewelry, has made her a notable figure in Malaysian media. Beyond cosmetics, Dato’ Seri Vida has expanded into wellness products and cryptocurrency investments. She is also recognized for her philanthropic efforts, including substantial donations to flood victims in Kelantan. 

Diana Danielle

Instagram Handle: @dianadanielleb
Instagram Followers: 3.1M
Type: Mega
Gender: Female

Diana Danielle Danny Beeson, born on November 22, 1991, in Houston, Texas, is an American-born Malaysian actress and singer. Raised in Penang, Malaysia, she began her career at 11, primarily working in television and film. Diana gained recognition for her roles in Malaysian films such as “Magika,” “Hantu Gangster,” and “Dalam Botol,” and has appeared in numerous television series, including “Gol & Gincu” and “Farah Shakira.” 

Fasha Sandha

Instagram Handle: @fashasandha
Instagram Followers: 5.3M
Type: Mega
Gender: Female

Fasha Sandha, born Nur Fasha Sandha binti Hassan on March 28, 1984, in Johor Bahru, Malaysia, is a renowned Malaysian actress recognized for her versatile roles in film and television. She began acting in 2002 after graduating from the Institut Kebudayaan Negara in Kuala Lumpur. Fasha gained prominence with performances in films like “Black Maria,” “Bujang Senang,” “Gong,” and “Cicak Man.” Her portrayal in the television drama “Natasya” earned her the Most Popular New Actress award at the 2005 Anugerah Bintang Popular. In 2007, she succeeded Siti Nurhaliza as the ambassador for Maybelline. Fasha is also the author of the best-selling novel “Sumpahan Fasha” (“Fasha’s Curse”). She was previously married to businessman Rizal Ashram Ramli, with whom she has two children, and is currently married to actor Aidil Aziz, with whom she has one daughter. 

Jaclyn Victor

Instagram Handle: @jaclyn_victor
Instagram Followers: 224.7K
Type: Macro
Gender: Female

Jaclyn Victor, born on December 4, 1978, in Kuala Lumpur, Malaysia, is a celebrated singer and actress who gained prominence after winning the inaugural season of Malaysian Idol in 2004. This victory propelled her into the music industry, leading to the release of her debut album, “Gemilang,” which received critical acclaim. Over the years, Jaclyn has showcased her versatility by performing across various genres, including pop, R&B, and rock. Her powerful vocals and emotive performances have earned her numerous awards and a dedicated fan base. 

Ayda Jebat

Instagram Handle: @aydajebat
Instagram Followers: 5.3M
Type: Mega
Gender: Female

Ayda Jebat is a Malaysian actress, singer, and influencer known for her vibrant personality and versatile talent. Rising to fame through her acting roles in popular dramas such as Rindu Awak 200%, she quickly became a household name. Ayda later showcased her musical prowess with several hit singles, blending pop and traditional sounds. Her engaging presence on social media has solidified her as a prominent influencer, connecting with millions of fans through her content. A multi-award-winning artist, Ayda continues to expand her reach in the entertainment industry, inspiring her audience with her creativity and passion.

Hanis Zalikha

Instagram Handle: @haniszalikha
Instagram Followers: 6.1M
Type: Mega
Gender: Female

Hanis Zalikha, born on October 9, 1990, in Kuala Lumpur, Malaysia, is a multifaceted talent known for her work as a model, actress, television presenter, and blogger. She gained prominence through her engaging blog, leading to modeling and acting opportunities. Hanis has appeared in films such as “Gangster Celop” (2013) and “The Assistant” (2022). Her influence extends to social media, where she connects with a large audience. Hanis is married to actor Hairul Azreen, and they have two children. Her versatility and engaging presence have made her a prominent figure in the Malaysian entertainment industry.

Ebit Lew

Instagram Handle: @ebitlew
Instagram Followers: 6.6M
Type: Mega
Gender: Male

Ebit Irawan bin Ibrahim Lew, commonly known as Ebit Lew, is a Malaysian Chinese entrepreneur, Islamic missionary, and philanthropist. Born on December 21, 1984, in Muadzam Shah, Pahang, he converted to Islam at 12. Ebit Lew is renowned for his humanitarian efforts, aiding underprivileged communities across Malaysia. He has hosted television programs like “Door to Door Ebit Lew,” focusing on street-level humanitarian work. Beyond his philanthropic endeavors, he is an entrepreneur, owning a restaurant, boutique, and a chain of convenience stores named Elewsmart. 

Janna Nick

Instagram Handle: @jannanick
Instagram Followers: 6.3M
Type: Mega
Gender: Female

Janna Nick, born Nurul Jannah Muner on June 1, 1995, in Sungai Petani, Malaysia, is a versatile Malaysian actress, singer, host, director, and producer. She began her entertainment career at the age of five, appearing in commercials and corporate videos. Janna gained prominence for her roles in television series such as “Syurga Nur,” “Kau Aku Kita,” “Suami Tanpa Cinta,” and “My Coffee Prince.” She made her feature film debut with “Kimchi Untuk Awak” in 2017. Her multifaceted talents have established her as a prominent figure in the Malaysian entertainment industry. 

NaOra Daishi

Instagram Handle: @noradanish
Instagram Followers: 7.5M
Type: Mega
Gender: Female

Nora Danish, born Nora binti Mohd Danish Hanif on March 7, 1982, in Setiu, Terengganu, Malaysia, is a renowned Malaysian actress, singer, host, and model. She gained widespread recognition for her lead role in the comedy sitcom “Puteri.” Her filmography includes notable works such as “Lagenda Budak Hostel,” “Mencari Cinta,” and “Polis Evo.” Nora’s contributions to the entertainment industry have solidified her status as a prominent figure in Malaysian cinema and television. 

Zizan Razak

Instagram Handle: @zizanrazak869
Instagram Followers: 7.8M
Type: Mega
Gender: Male

Zizan Razak, born Mohd Razizan bin Abdul Razak on April 15, 1984, in Dungun, Terengganu, Malaysia, is a multifaceted entertainer known for his work as a comedian, actor, television host, and singer. He gained prominence as the runner-up in the inaugural season of “Raja Lawak” (King of Comedy), a Malaysian reality competition. Zizan further showcased his comedic talent in “Maharaja Lawak,” where he formed the duo “Jozan” with fellow comedian Johan Raja Lawak, securing first place. His acting portfolio includes notable films such as “Polis Evo” and “Abang Long Fadil.” Beyond acting, Zizan has ventured into music, releasing tracks like “Bawaku Pergi” and “Chentaku.” His dynamic presence across various entertainment platforms has solidified his status as a prominent figure in the Malaysian entertainment industry.

Nelydia Senrose

Instagram Handle: @nelydiasenrose
Instagram Followers: 4.5M
Type: Mega
Gender: Female

Nelydia Senrose, born Nik Zaris Nelydia Binti Nik Sen on July 30, 1994, is a prominent Malaysian actress in Kota Bharu, Kelantan, Malaysia. She began acting at 13 with a role in the TV3 series “Spa Qistina.” She gained widespread recognition for portraying Ersalina in the television series “Setia Hujung Nyawa.” Her filmography includes notable works such as “Cinderella” (2013) and “Mat Tudung” (2014). Nelydia is the third of seven siblings, with her elder sister, Uqasha Senrose, also an actress. Her diverse roles in both television and film have established her as a significant figure in the Malaysian entertainment industry. 

Cathryn Lee

Instagram Handle: @cathrynli
Instagram Followers: 3.1M
Type: Mega
Gender: Female

Cathryn Lee, born Lee Yuan-ling on July 17, 1989, in Kuala Lumpur, Malaysia, is a classically trained pianist, model, and actress. She began learning piano and ballet at eight and later earned a Bachelor of Music from the Royal Birmingham Conservatoire. Lee made her acting debut in 2012 with the film “My Dog Dou Dou” and gained recognition for her role as Jing Jing in the 2014 horror film “Hungry Ghost Ritual.” She has also appeared in “Special Female Force” (2016) and the series “Legal Eagles” (2017). Beyond acting, Lee is known for her social media presence, where she shares her musical performances and fitness routines. 

Hairul Azreen Idris

Instagram Handle: @hairulazreen
Instagram Followers: 5M
Type: Mega
Gender: Male

Hairul Azreen bin Idris, born on April 23, 1988, in Kuala Lumpur, Malaysia, is a renowned actor, martial artist, and stuntman. He began his career as a stuntman and martial artist in his early 20s before transitioning into acting, securing a leading role in the TV9 drama series “Mahabah De Laila” in 2009. 

How to Identify Top Malaysian Influencers

With so many influencers on social media, identifying the top Malaysian influencers can feel overwhelming. Whether you’re a brand looking to collaborate or an individual seeking quality content, understanding how to evaluate influencers is crucial. Below, we break down the key metrics, platforms, and strategies to help you find the best influencers in Malaysia.

Metrics to Consider

When evaluating influencers, it’s essential to look beyond their follower count. Here are the most important metrics to assess:

1. Engagement Rate
   • This measures how actively followers interact with an influencer’s content (likes, comments, shares). A high engagement rate indicates the influencer has a loyal and attentive audience.
   • Pro Tip: An engagement rate of 3–6% is considered good for most niches.
2. Content Quality
   • Assess the quality of their posts—are they visually appealing, well-edited, and consistent? High-quality content reflects professionalism and effort.
3. Authenticity
   • Authentic influencers share genuine opinions and relatable content. Look for creators who prioritize transparency and avoid overly promotional posts.
4. Audience Demographics
   • Ensure the influencer’s audience aligns with your goals. For example, if you target young Malaysians in urban areas, check whether their followers match this demographic.
5. Relevance to Niche
   • The influencer should specialize in a niche relevant to your interests or brand. For instance, a fitness brand would benefit more from collaborating with a wellness influencer than a gaming creator.

Platforms Where Malaysian Influencers Thrive

Different platforms cater to different types of content and audiences. Here’s an overview of where Malaysian influencers excel:

Platform-Specific Insights

• Instagram: Perfect for fashion, beauty, food, and lifestyle influencers due to its visual nature.
• YouTube: Dominates in niches like tech reviews and fitness tutorials where detailed explanations are needed.
• TikTok: Rapidly growing among younger audiences for its entertaining short-form videos.
• Twitter: Popular among tech enthusiasts and thought leaders who discuss current events.

How to Spot Genuine Influencers

With the rise of fake followers and bots on social media, verifying an influencer’s legitimacy is essential. Use these tips:

1. Analyze Engagement Patterns
   • Sudden spikes in followers or likes may indicate purchased followers or engagement pods.
   • Check if comments are meaningful or generic (e.g., “Nice post!”).
2. Review Their Collaborations
   • Genuine influencers often work with reputable brands. Look at their past partnerships for credibility.
3. Use Tools for Analysis
   • Platforms like Social Blade or HypeAuditor can provide insights into an influencer’s growth trends and engagement rates.
4. Check Their Storytelling Ability
   • Top influencers don’t just promote products; they tell stories that resonate with their audience.

Why Identifying the Right Influencer Matters

Selecting the right influencer ensures:

• Better audience alignment: You reach people genuinely interested in your niche.
• Higher ROI: Collaborating with relevant influencers leads to more meaningful results (e.g., sales conversions or brand awareness).
• Long-term partnerships: Working with authentic creators fosters trust and builds lasting relationships.

For individuals seeking inspiration or entertainment, finding the right influencers means following creators whose content aligns with your interests and values.

Why Brands Collaborate with Malaysian Influencers

Collaborating with top Malaysian influencers has become a cornerstone of successful marketing strategies for businesses aiming to connect with local audiences. 

Benefits for Businesses

1. Boosting Brand Visibility and Awareness

Malaysian influencers have cultivated loyal audiences who actively engage with their content. By partnering with influencers, brands gain direct access to these engaged communities. For example:

• A beauty influencer showcasing a new skincare product can generate buzz among thousands of followers within hours.
• Food bloggers reviewing a restaurant can drive foot traffic and reservations.

This visibility is amplified when influencers share content across multiple platforms like Instagram, TikTok, and YouTube, ensuring extensive reach.

2. Enhancing Credibility and Trust

Influencers are seen as trusted advisors by their followers. When they endorse a product or service, it feels like a recommendation from a friend rather than an advertisement. This authenticity is invaluable in today’s skeptical consumer landscape. 

3. Targeted Marketing

Collaborating with influencers allows brands to deliver highly targeted messages. Businesses can ensure their campaigns resonate with the right people by selecting influencers whose audience aligns with their target demographic. For instance:

• A fitness brand might collaborate with wellness influencers like Joanna Soh to reach health-conscious Malaysians.
• A tech company could partner with gaming influencers like Soloz to promote gaming peripherals.

4. Cost-Effectiveness

Influencer marketing often delivers better ROI at a lower cost than traditional advertising methods. Micro-influencers, in particular, are cost-effective while maintaining high engagement rates. 

How Malaysian Influencers Shape Consumer Behavior

Malaysian influencers are more than just content creators—they’re trendsetters who shape consumer preferences in real-time. Their ability to connect personally with audiences allows them to:

• Spark demand for new products: A single post about a beauty product can lead to sold-out shelves.
• Highlight hidden gems: Food bloggers often turn lesser-known eateries into viral sensations.
• Promote positive change: Influencers advocate for sustainable practices, healthy lifestyles, and social causes.

Tips for Brands Collaborating with Malaysian Influencers

To maximize the impact of influencer partnerships:

1. Define Clear Goals: Determine whether your focus is on brand awareness, lead generation, or sales conversions.
2. Choose the Right Influencer: Ensure alignment between the influencer’s niche and your brand values.
3. Craft Authentic Campaigns: Allow influencers creative freedom while maintaining brand messaging consistency.
4. Measure Results: Track engagement rates, reach, and ROI metrics to evaluate campaign success.

Conclusion

Malaysian influencers are taking the internet by storm! These talented individuals share their passions, from fashion and beauty to food and travel, with millions of followers. Whether you’re looking for style inspiration, delicious recipes, or a good laugh, there’s a Malaysian influencer out there. But what makes these influencers so special? They can connect with their audience on a personal level. They share their lives, struggles, and successes, making them feel like friends rather than celebrities. And with their growing influence, they’re shaping trends and driving social change. So, if you want to add some fun and inspiration to your feed, check out these top Malaysian Instagram influencers and see what all the buzz is about!

常见问题

How much does it cost to hire a Malaysian influencer?

Costs vary greatly, from a few hundred Ringgit for micro-influencers to tens of thousands for mega-influencers per post.

How do I measure influencer marketing ROI in Malaysia?

 Track website traffic, sales conversions (using codes/links), social media reach, engagement, and brand sentiment.

Are there rules for influencer marketing in Malaysia? 

Yes, general advertising standards apply. Disclose sponsored content with #ad, #sponsored, etc.

How do Malaysian influencers engage their followers? 

They use Q&As, polls, contests, and interact in comments, often using local slang and cultural references.

What are the latest trends in Malaysian influencer marketing?

Live commerce, short-form video, authenticity, long-term partnerships, and niche micro/nano influencers are trending.