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KOLHUB

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Start A Campaign

Timeline proposed are suggested, it’s subjected to the client's cooperation level

01

Client fill in the brand sign up form, then KOLHUB issue invoice, client need to pay at least 50% of the amount as deposit.

* 50% Payment is only applicable for RM10k & Above

02

Fill up our campaign form, then our team will invite you for a meeting to discuss more regarding about the campaign details and talent screening.

(3-5 working days) /
Manually approach: 5-15 working days

03

Before talents proceed for postings, client need to settle all payments

04

Talent participating confirmation and briefing, meanwhile client finalize campaign brief

*Change brief after the confirmation or talent selection will subject to additional charges

(3-5 working days) /
If Talent replacement needed
(extra 5-10 working days)

05

Check in // Shipping Period

5-10 Working Days

06

Drafting Period

5-15 Working Days

07

Client needs to review talent's draft to cross check visual and caption directions

5 working days
(1 time rejection allowed)

08

Client can always log into our dashboard to see the progress

09

Post mortem will be conducted after the campaign is completed

* The timeframe of the campaign flow above ( 1 Month & 15 Days ) is only applicable for Instagram / Facebook / TikTok & Youtube.

* The timeframe for Xiao Hong Shu (XHS) & Lemon8 is ( 2 - 3 Months ).

Influencer Measurements

1. Xiao Hong Shu (XHS) Influencer

Nano / Seeder / Adopter : 100 – 499

Micro : 500 – 1,999

Mid-Tier : 2,000 – 4,999

Macro / A-lister : 5,000 – 9,999

Mega / Celeb : 10,000 & Above

Formula:

N = number of followers

N x 11% (average views)

= Number of Viewers

N x 3% (average engagement rate )

= Number of Engagement

Characteristics

  1. Cluster of youngster in it from aged 18 – 35
  2. Majority Chinese users
  3. Lower Cost Per Impressions
  4. Cheaper yet qualified leads 
  5. The most restrictions compared to other platforms

Rationale

  1. Targeting Chinese who buys XHS
  2. Products or services are at affordable price
  3. Lower budgeting
  4. Prefer authenticity of a content
  5. Suitable for remarketing purpose

KOL / KOP

  1. Niche Profile
  2. Usually brands search for them to do product review
  3. KOL operates both online and offline, mostly active on conventional media such as TV and Local Press
  4. Suitable for brand who need more credibility 
  5. Leverage on their stickiness with followers

KOC / SOCIAL MEDIA INFLUENCER

  1. Open to all sort of products and services
  2. Often actively searching for brands to review product
  3. Operates mainly online and expose them to a public audience via social platforms only
  4. Good for awareness and exposure
  5. Lower budget customers

2. Instagram Influencer

Nano / Seeder / Adopter : 1,000 – 9,999

Micro : 10,000 – 49,999

Mid-Tier : 50,000 – 99,999

Macro / A-lister : 100,000 – 299,999

Mega / Celeb : 300,000 & Above

Formula:

N = number of followers

N x 2% (average views)

= Number of Viewers

N x 1% (average engagement rate )

= Number of Engagement

Characteristics

  1. Cluster of youngster in it from aged 18 – 24, 25-35
  2. Consist of Malay & Chinese users
  3. Talent has more artistic sense and good image 
  4. Stable engagement compared to Tiktok & Facebook

Rationale

  1. Leverage the talents’ image
  2. Products or services are more luxurious
  3. Customized content in terms of Poster, AR Filter etc.
  4. For brand who has sufficient budget to invest
  5. Organizing Giveaway contest
  6. Enable the digital ads performance

KOL / KOP

  1. Niche Profile
  2. Usually brands search for them to do product review
  3. KOL operates both online and offline, mostly active on conventional media such as TV and Local Press
  4. Suitable for brand who need more credibility 
  5. Leverage on their stickiness with followers

KOC / SOCIAL MEDIA INFLUENCER

  1. Open to all sort of products and services
  2. Often actively searching for brands to review product
  3. Operates mainly online and expose them to a public audience via social platforms only
  4. Good for awareness and exposure
  5. Lower budget customers

3. TikTok Influencer

Nano / Seeder / Adopter : Below 19,999

Micro : 20,000 – 99,999

Mid-Tier : 100,000 – 499,999

Macro / A-lister : 500,000 – 999,999

Mega / Celeb : 1,000,000 & Above

Formula:

N = number of followers

N x 16% (average views)

= Number of Viewers

Characteristics

  1. Cluster of youngster in it from aged 13 – 25
  2. Majority Malay users
  3. Lower Cost Per Impressions
  4. Cheaper yet better engagements 
  5. Lesser restrictions compared to Instagram & Facebook

Rationale

  1. Targeting malay, youngster
  2. Products or services are at affordable price
  3. Lower budgeting
  4. Prefer creative video
  5. Suitable for initiate dance challenge

KOL / KOP

  1. Niche Profile
  2. Usually brands search for them to do product review
  3. KOL operates both online and offline, mostly active on conventional media such as TV and Local Press
  4. Suitable for brand who need more credibility 
  5. Leverage on their stickiness with followers

KOC / SOCIAL MEDIA INFLUENCER

  1. Open to all sort of products and services
  2. Often actively searching for brands to review product
  3. Operates mainly online and expose them to a public audience via social platforms only
  4. Good for awareness and exposure
  5. Lower budget customers
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