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Why the Food and Beverages Industry Needs to Use Influencer Marketing
Introduction to Influencer Marketing in the Food and Beverages Industry Influencer marketing has emerged as a potent strategy within the food and beverages industry, harnessing the power of social media influencers to reach a broader and more engaged audience. Defined as a form of marketing that focuses on using key leaders to drive a brand’s […]
Influencers in Malaysia Understanding KOL Marketing Strategies
Influencers in Malaysia have become a powerful force in shaping consumer behavior and brand perception. As social media usage continues to soar in the country, businesses are increasingly turning to Key Opinion Leaders (KOLs) to connect with their target audience. This article explores the world of Malaysian influencers and provides insights into effective KOL marketing […]