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Micro-Influencer Marketing Guide: Benefits and Steps
Micro-influencer marketing has flipped the script on how brands connect with people. It’s an easy, down-to-earth way to build trust—especially here in Malaysia, where folks are scrolling through Instagram and TikTok like there’s no tomorrow. These days, micro-influencers are the secret sauce in marketing. Why? They bring a ‘real person’ vibe that big-name influencers can’t […]
Nano vs Micro-Influencer Marketing: What’s the Difference?
In the hustle of digital marketing, influencer campaigns are key to boosting brand awareness and driving engagement. But here’s the big question: Should you team up with nano-influencers or micro-influencers? It’s a bit of a puzzle for many brands. Figuring out the distinctions between these two can help you make smarter choices about where to […]