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The Downsides of Using Micro or Nano Influencers in Marketing Campaigns
Influencer marketing has revolutionized how brands connect with their audiences, offering a more personal and relatable approach to advertising. Among the many types of influencers, micro and nano influencers have gained significant attention for their niche focus, high engagement rates, and cost-effectiveness. These smaller-scale influencers, with followers ranging from a few thousand to just under […]
Micro-Influencer Marketing Guide: Benefits and Steps
Micro-influencer marketing has flipped the script on how brands connect with people. It’s an easy, down-to-earth way to build trust—especially here in Malaysia, where folks are scrolling through Instagram and TikTok like there’s no tomorrow. These days, micro-influencers are the secret sauce in marketing. Why? They bring a ‘real person’ vibe that big-name influencers can’t […]
Nano vs Micro-Influencer Marketing: What’s the Difference?
In the hustle of digital marketing, influencer campaigns are key to boosting brand awareness and driving engagement. But here’s the big question: Should you team up with nano-influencers or micro-influencers? It’s a bit of a puzzle for many brands. Figuring out the distinctions between these two can help you make smarter choices about where to […]