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Nano vs Micro-Influencer Marketing: What’s the Difference?

In the hustle of digital marketing, influencer campaigns are key to boosting brand awareness and driving engagement. But here’s the big question: Should you team up with nano-influencers or micro-influencers? It’s a bit of a puzzle for many brands. Figuring out the distinctions between these two can help you make smarter choices about where to […]

Malaysia KOL Marketing Diversity and Inclusion

KOL (Key Opinion Leader) marketing has become a vital brand strategy to enhance its visibility and engagement in Malaysia’s diverse market. As the social media landscape evolves, embracing diversity and inclusion within KOL marketing is paramount. Brands prioritizing these elements can foster authentic connections with their audiences, driving greater engagement and loyalty. For those looking […]

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