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Nano-Influencer Marketing: How To Work With Nano-Influencers
When building brand loyalty, people trust people more than they trust brands. In the vast sea of influencer marketing, there’s a quiet revolution happening—nano-influencers are making waves. Picture them as the friendly, relatable neighbor who shares tips on the best local spots, favorite gadgets, or skincare products that won’t break the bank. They may not […]
Influencers vs Content Creators: Who to Hire in Malaysia
In digital marketing today, deciding between influencers vs content creators is a key choice for brands in Malaysia. Social media and our appetite for fresh digital content keep growing. Brands must weigh which path fits their goals, audience, and identity best. This guide breaks down the essentials of hiring influencers versus content creators in Malaysia, […]
Micro-Influencer Marketing Guide: Benefits and Steps
Micro-influencer marketing has flipped the script on how brands connect with people. It’s an easy, down-to-earth way to build trust—especially here in Malaysia, where folks are scrolling through Instagram and TikTok like there’s no tomorrow. These days, micro-influencers are the secret sauce in marketing. Why? They bring a ‘real person’ vibe that big-name influencers can’t […]
Best Time To Post On Instagram
In the fast-paced world of Instagram, timing plays a crucial role in capturing your audience’s attention. Whether you’re a startup, a small business owner, or a celebrity looking to promote products, finding the best time to post on Instagram can significantly impact your engagement rates. But when exactly is the right time to hit that […]
Top 8 Malaysian Chinese Influencers You Should Follow in 2024
If you’re trying to keep up with trends, there’s no better way than following influencers who’ve got their finger on the pulse of what’s hot. And when it comes to the Malaysian Chinese influencer scene, these names make waves you don’t want to miss. Think of them as the trendsetters driving the digital train, guiding […]
Malaysia KOL Marketing Diversity and Inclusion
KOL (Key Opinion Leader) marketing has become a vital brand strategy to enhance its visibility and engagement in Malaysia’s diverse market. As the social media landscape evolves, embracing diversity and inclusion within KOL marketing is paramount. Brands prioritizing these elements can foster authentic connections with their audiences, driving greater engagement and loyalty. For those looking […]