SME

KOLHUB has introduced an artificial intelligence (AI)-powered influencer and affiliate marketing platform to assist businesses to gain a foothold in the RM11-billion e-commerce industry

KOLHUB provides solutions for businesses to optimise their influencer marketing campaigns by combining its expertise with an AI-powered platform, offering solutions that equip businesses with information on a database of influencers.

The sheer number of influencers in the market, their diverse personalities, content styles and demographics of their following can become stumbling blocks for businesses.

The firm, therefore, believes that finding the right influencer to match a business or product is one of the most important steps any business can take in a social media marketing campaign.

“Influencers act as an amplifier of your story, choose the right one and your story gets told in the best ways to the right audiences for a maximum impact. Choose the wrong one and you could end up throwing away vital investments on an effort that falls on deaf ears,” said Eddie Lim, CEO and founder of KOLHUB.

“Our AI-powered platform allows users to gain in-depth insights into the demographic and psychographic data of over 84 million influencers globally – all in as little as 5 seconds. This means more accurate information, delivered to you quickly through data analytics tools that allow you to boost the efficiency of your campaign by at least 10 times.”

As a one stop-platform with a 100% AI-powered solution, KOLHUB enables brands to get real-time updates and track their marketing campaign. With three steps – discover, manage and measure –the platform simplifies planning influencer marketing campaigns, engaging with influencers and tracking results.

With KOLHUB’s discovery tools, brands can find the right influencers for their campaigns within a short time frame. Advanced searches based on locations, followers, engagement and topics of influence are also available.

“The KOLHUB management platform allows brands to easily manage all influencer marketing campaigns, and brief and follow up with progress all under one platform. We also offer marketing experts that help brands put together solid campaign plans with the brand’s objectives in mind, and manage influencers’ content strategy, ideation, optimisation, and reporting throughout the campaign,” said Lim.

Data has shown that Malaysia has the 5th most active social media penetration in the world – with over 86% of the population of approximately 28 million users. A recent retail study also indicated as many as 22 million Malaysians are digital customers, and online channels now play four times greater role than conventional channels when it comes to consumer purchases.

Furthermore, a survey by Rakuten Insight showed that 59 percent of Malaysian respondents stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Malaysian respondents followed at least one influencer on social media.

“These statistics make it clear that there is huge potential in the digital space for businesses to grow their revenue. Not only that but social media and more precisely influencers are a key gateway into building brand awareness and converting that awareness into sales. It is thus natural that businesses want to tap into this opportunity, but the trouble is it is much easier said than done,” Lim said.

Established in 2020, KOLHUB has engaged with over 300 brands and rolled out more than 150 campaigns.

https://sme.asia/kolhub-introduces-ai-platform-to-optimise-influencer-marketing