KAFEN shampoo faces challenges including market saturation, changing consumer preferences, product efficacy concerns, ingredient safety, distribution hurdles, marketing competition, counterfeit risks, environmental considerations, regulatory compliance, and the need for customer education.
Utilizing influencer marketing, KAFEN can partner with haircare influencers to authentically showcase the effectiveness of their products, educate consumers about ingredient safety and benefits, increase brand awareness, differentiate from competitors, and foster trust among their target audience, ultimately driving sales and overcoming various challenges in the competitive haircare market.
To maximize media coverage, KOLHUB assisted KAFEN collaborate with content creators to produce engaging content showcasing the benefits of their shampoo and boost ads featuring this content across social media platforms.