EN 
MS 
ZH 
CHALLENGES
Curvena, like many slimming businesses, especially in Malaysia faces challenges including fierce market competition, changing consumer trends, regulatory compliance, customer education, managing expectations, seasonality, negative publicity risks, supply chain issues, marketing costs, and customer retention concerns.
STRATEGY
To overcome the challenges faced by Curvena, leveraging influencer marketing can be an effective solution by partnering with trusted influencers in the health, wellness, and fitness niche to authentically promote Curvena’s products, educate consumers, manage expectations, build brand credibility, and encourage customer retention through engaging and relatable content.
EXECUTION
By reaching out to customers who have experienced positive results with Curvena’s products, the company can request them to share their stories on camera, highlighting their journey, the effectiveness of the products, and how they have achieved their slimming goals. These testimonial videos can then be shared on Curvena’s website, social media channels, and marketing materials to build trust, credibility, and authenticity, ultimately helping to attract new customers and retain existing ones.
RESULTS
200,000
Likes
100,000
Shares
