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CHALLENGES
Biogaia probiotics may encounter challenges such as educating consumers about the benefits of probiotics, navigating regulatory hurdles in different markets, competition from other probiotic brands, ensuring product efficacy and stability, addressing skepticism surrounding probiotic claims, and establishing trust among healthcare professionals for recommendation, all while balancing the need for scientific research and innovation with cost-effective manufacturing processes.
STRATEGY
To address the challenges faced by Biogaia probiotics, an influencer marketing strategy could involve partnering with healthcare professionals and wellness influencers to educate consumers about the benefits of probiotics, leveraging their expertise and credibility to build trust, while also collaborating with lifestyle influencers to showcase the product’s integration into everyday routines, thus increasing brand visibility, credibility, and consumer trust.
EXECUTION
KOLHUB successfully aiding Biogaia in leveraging mother Key Opinion Leaders (KOLs) to gain awareness among mothers parenting communities, and provide them with Biogaia probiotics to try with their children. These mothers spread the words and share their experiences and testimonials about the benefits of Biogaia probiotics for their children’s digestive health and overall well-being on their social media platforms and parenting blogs. This approach can effectively reach and resonate with other mothers, building trust and awareness for Biogaia probiotics among this target audience.
RESULTS
100,000
Likes
100,000
Shares
