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Start A Campaign
Timeline proposed are suggested, it’s subjected to the client's cooperation level
01
Client Sign-Up and Initial Payment
Clients must fill in the brand sign-up form for KOLHUB issues an invoice; clients are required to pay at least 50% of the total amount as a deposit, applicable only for amounts RM10,000 and above.
02
Campaign Details and Talent Screening
Clients complete the campaign form, leading to a meeting invitation to discuss campaign details and talent screening within 3-5 working days, or 5-15 working days for manual approaches.
03
Payment Settlement
Once the talent namelist is confirmed, clients must settle all payments before proceeding to the next step.
04
Talent Confirmation and Briefing
Talent participation is confirmed and briefed about the campaign, while clients finalize the campaign brief; any changes after talent selection will incur additional charges, with a timeline of 3-5 working days for confirmation or an additional 5-10 working days if talent replacement is needed.
05
Campaign Preparation
The check-in and shipping period lasts 5-10 working days.
06
Drafting Period
The drafting period for talent content is 5-15 working days, meanwhile KOLHUB will do Quality Check/Review before shares to client for final confirmation.
07
Client Review
Clients review the talent's draft within 2 working days to ensure it aligns with the campaign's visual and caption directions, allowing for one round of rejection on draft based on the campaign form filled and discussion prior to drafting.
08
Dashboard Access
Clients can log into our dashboard at any time to track campaign progress.
09
Post-Campaign Review
A post-mortem is conducted after the campaign is completed to analyze its performance and gather insights.
* The timeframe of the campaign flow above ( 1 Month & 15 Days ) is only applicable for Instagram / Facebook / TikTok & Youtube.
* The timeframe for Xiao Hong Shu (XHS) & Lemon8 is ( 2 - 3 Months ).
Influencer Measurements
KOL / KOP
- Niche Profile
- Usually brands search for them to do product review
- KOL operates both online and offline, mostly active on conventional media such as TV and Local Press
- Suitable for brand who need more credibility
- Leverage on their stickiness with followers
KOC / SOCIAL MEDIA INFLUENCER
- Open to all sort of products and services
- Often actively searching for brands to review product
- Operates mainly online and expose them to a public audience via social platforms only
- Good for awareness and exposure
- Lower budget customers
1. Xiao Hong Shu (XHS) Influencer
Nano / Seeder / Adopter : 100 – 499
Micro : 500 – 4,999
Macro / A-lister : 5,000 – 9,999
Mega / Celeb : 10,000 & Above
Formula:
N = number of followers
N x 11% (average views)
= Number of Viewers
N x 3% (average engagement rate )
= Number of Engagement
Characteristics
- Cluster of youngster in it from aged 18 – 35
- Majority Chinese users
- Lower Cost Per Impressions
- Cheaper yet qualified leads
- The most restrictions compared to other platforms
Rationale
- Targeting Chinese who buys XHS
- Products or services are at affordable price
- Lower budgeting
- Prefer authenticity of a content
- Suitable for remarketing purpose
2. Instagram Influencer
Nano / Seeder / Adopter : 1,000 – 9,999
Micro : 10,000 – 99,999
Macro / A-lister : 100,000 – 299,999
Mega / Celeb : 300,000 & Above
Formula:
N = number of followers
N x 2% (average views)
= Number of Viewers
N x 1% (average engagement rate )
= Number of Engagement
Characteristics
- Cluster of youngster in it from aged 18 – 24, 25-35
- Consist of Malay & Chinese users
- Talent has more artistic sense and good image
- Stable engagement compared to Tiktok & Facebook
Rationale
- Leverage the talents’ image
- Products or services are more luxurious
- Customized content in terms of Poster, AR Filter etc.
- For brand who has sufficient budget to invest
- Organizing Giveaway contest
- Enable the digital ads performance
3. TikTok Influencer
Nano / Seeder / Adopter : Below 19,999
Micro : 20,000 – 499,999
Macro / A-lister : 500,000 – 999,999
Mega / Celeb : 1,000,000 & Above
Formula:
N = number of followers
N x 16% (average views)
= Number of Viewers
Characteristics
- Cluster of youngster in it from aged 13 – 25
- Majority Malay users
- Lower Cost Per Impressions
- Cheaper yet better engagements
- Lesser restrictions compared to Instagram & Facebook
Rationale
- Targeting malay, youngster
- Products or services are at affordable price
- Lower budgeting
- Prefer creative video
- Suitable for initiate dance challenge
