{"id":807,"date":"2024-05-10T05:57:27","date_gmt":"2024-05-10T05:57:27","guid":{"rendered":"https:\/\/kolhub.com\/?page_id=807"},"modified":"2026-09-24T15:02:12","modified_gmt":"2026-09-24T07:02:12","slug":"head-shoulders","status":"publish","type":"page","link":"https:\/\/kolhub.com\/zh\/my\/our-work\/head-shoulders","title":{"rendered":"Head &#038; Shoulders"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"807\" class=\"elementor elementor-807\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7efd55f2 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"7efd55f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e687e26 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"e687e26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a57a2b e-flex e-con-boxed e-con e-parent\" data-id=\"3a57a2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e411fd elementor-widget elementor-widget-image\" data-id=\"9e411fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"70\" src=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-x-Head-Shoulder-06.png\" class=\"attachment-full size-full wp-image-814\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1354be4c e-flex e-con-boxed e-con e-parent\" data-id=\"1354be4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-189ea57b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"189ea57b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4151a072 elementor-widget elementor-widget-image\" data-id=\"4151a072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"530\" height=\"360\" src=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-x-Head-Shoulder-05.png\" class=\"attachment-full size-full wp-image-813\" alt=\"\" srcset=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-x-Head-Shoulder-05.png 530w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-x-Head-Shoulder-05-300x204.png 300w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afd1e2e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5afd1e2e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1978e5d elementor-widget elementor-widget-heading\" data-id=\"1978e5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CHALLENGES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-495a4afe elementor-widget elementor-widget-text-editor\" data-id=\"495a4afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Head &amp; Shoulders shampoo in Malaysia faces challenges such as intense competition from local and international brands, varying consumer preferences, and the need to maintain brand loyalty amidst price sensitivity in the market.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b6ef8 elementor-widget elementor-widget-spacer\" data-id=\"11b6ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8295825 elementor-widget elementor-widget-heading\" data-id=\"8295825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a81014a elementor-widget elementor-widget-text-editor\" data-id=\"a81014a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To leverage influencer marketing via seeding, Head &amp; Shoulders could distribute free samples of their shampoo to micro-influencers within the Malaysian market, encouraging them to create authentic content showcasing the product&#8217;s effectiveness in addressing dandruff while also educating their followers about scalp health, thus increasing brand visibility and credibility among their engaged audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27fd34a e-flex e-con-boxed e-con e-parent\" data-id=\"27fd34a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a57fe6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1a57fe6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67fffa9 elementor-widget elementor-widget-heading\" data-id=\"67fffa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EXECUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a842ce elementor-widget elementor-widget-text-editor\" data-id=\"0a842ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">KOLHUB helped Head &amp; Shoulders identified a network of nano and micro-influencers with high engagement rates and send them product samples along with a clear call to action to create content and share their experiences with their followers, while simultaneously launching a targeted social media ad campaign to amplify the reach of the influencers&#8217; content and rapidly increase brand awareness within a short period. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c94deb e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1c94deb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34b5ec1 elementor-widget elementor-widget-image\" data-id=\"34b5ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"530\" height=\"360\" src=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-x-Head-Shoulder-04.png\" class=\"attachment-full size-full wp-image-812\" alt=\"\" srcset=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-x-Head-Shoulder-04.png 530w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-x-Head-Shoulder-04-300x204.png 300w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0413dc e-flex e-con-boxed e-con e-parent\" data-id=\"c0413dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff7ce7 elementor-widget elementor-widget-heading\" data-id=\"9ff7ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c72298e e-flex e-con-boxed e-con e-parent\" data-id=\"c72298e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d1ee796 e-con-full e-flex e-con e-child\" data-id=\"d1ee796\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-386a8fb elementor-widget elementor-widget-image\" data-id=\"386a8fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-20.png\" class=\"attachment-large size-large wp-image-670\" alt=\"\" srcset=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-20.png 1000w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-20-300x300.png 300w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-20-150x150.png 150w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-20-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7fbad elementor-widget elementor-widget-heading\" data-id=\"ad7fbad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">100,000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d03cc6 elementor-widget elementor-widget-heading\" data-id=\"6d03cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Likes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9700a9 e-con-full e-flex e-con e-child\" data-id=\"b9700a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffd481 elementor-widget elementor-widget-image\" data-id=\"0ffd481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/IconHome3.png\" class=\"attachment-large size-large wp-image-635\" alt=\"\" srcset=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/IconHome3.png 1000w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/IconHome3-300x300.png 300w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/IconHome3-150x150.png 150w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/IconHome3-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13bdbab elementor-widget elementor-widget-heading\" data-id=\"13bdbab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">50,000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c665fb elementor-widget elementor-widget-heading\" data-id=\"4c665fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shares<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-884b142 e-con-full e-flex e-con e-child\" data-id=\"884b142\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f9496 elementor-widget elementor-widget-image\" data-id=\"e8f9496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-22.png\" class=\"attachment-large size-large wp-image-671\" alt=\"\" srcset=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-22.png 1000w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-22-300x300.png 300w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-22-150x150.png 150w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-22-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677269c elementor-widget elementor-widget-heading\" data-id=\"677269c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">100,000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be60eed elementor-widget elementor-widget-heading\" data-id=\"be60eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comments<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>CHALLENGES Head &amp; Shoulders shampoo in Malaysia faces challenges such as intense competition from local and international brands, varying consumer preferences, and the need to maintain brand loyalty amidst price sensitivity in the market. STRATEGY To leverage influencer marketing via seeding, Head &amp; Shoulders could distribute free samples of their shampoo to micro-influencers within the [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2495,"parent":729,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","_joinchat":[],"footnotes":""},"class_list":["post-807","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beauty Influencer Case Study: Head &amp; Shoulders | KOLHUB<\/title>\n<meta name=\"description\" content=\"See how KOLHUB used influencer with nano and micro creators to support Head &amp; Shoulders through product sampling, creator content and social amplification.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kolhub.com\/zh\/my\/our-work\/head-shoulders\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KOLHUB is Malaysia\u2019s top data-driven influencer marketing agency. We reveal what others don\u2019t. Make smarter decisions. Request FREE proposal.\" \/>\n<meta property=\"og:description\" content=\"KOLHUB is Malaysia\u2019s top data-driven influencer marketing agency. We reveal what others don\u2019t. Make smarter decisions. 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