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CHALLENGES
Head & Shoulders shampoo in Malaysia faces challenges such as intense competition from local and international brands, varying consumer preferences, and the need to maintain brand loyalty amidst price sensitivity in the market.
STRATEGY
To leverage influencer marketing via seeding, Head & Shoulders could distribute free samples of their shampoo to micro-influencers within the Malaysian market, encouraging them to create authentic content showcasing the product’s effectiveness in addressing dandruff while also educating their followers about scalp health, thus increasing brand visibility and credibility among their engaged audience.
EXECUTION
KOLHUB helped Head & Shoulders identified a network of nano and micro-influencers with high engagement rates and send them product samples along with a clear call to action to create content and share their experiences with their followers, while simultaneously launching a targeted social media ad campaign to amplify the reach of the influencers’ content and rapidly increase brand awareness within a short period.
RESULTS
100,000
Likes
50,000
Shares
