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KOLs vs. KOCs: The Differences and Impact
In influencer marketing, brands face plenty of choices for partnerships. KOLs vs KOCs or Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) are two
22/11/2024
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Blogs
Nano-Influencer Marketing: How To Work With Nano-Influencers
When building brand loyalty, people trust people more than they trust brands. In the vast sea of influencer marketing, there’s a quiet revolution happening—nano-influencers are
22/11/2024
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A Step-by-Step Guide to Planning an Influencer Marketing Strategy
Influencer marketing is fast becoming a favorite tool in the digital marketing playbook. And it makes sense—brands now connect with audiences through people they already
21/11/2024
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Influencers vs Content Creators: Who to Hire in Malaysia
In digital marketing today, deciding between influencers vs content creators is a key choice for brands in Malaysia. Social media and our appetite for fresh
21/11/2024
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Micro-Influencer Marketing Guide: Benefits and Steps
Micro-influencer marketing has flipped the script on how brands connect with people. It’s an easy, down-to-earth way to build trust—especially here in Malaysia, where folks
21/11/2024
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Nano vs Micro-Influencer Marketing: What’s the Difference?
In the hustle of digital marketing, influencer campaigns are key to boosting brand awareness and driving engagement. But here’s the big question: Should you team
21/11/2024
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Best Marketing Agencies in Kuala Lumpur
Kuala Lumpur, a dynamic hub for commerce in Southeast Asia, attracts diverse businesses, making it a highly competitive market. In such a bustling environment, effective
21/11/2024
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What Is Talent Management in Influencer Marketing (and What to Watch Out For!)
You know how influencer marketing has skyrocketed, right? It’s hands down one of the best ways for brands to connect with new audiences, build trust,
21/11/2024
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Best Time To Post On Instagram
In the fast-paced world of Instagram, timing plays a crucial role in capturing your audience’s attention. Whether you’re a startup, a small business owner, or
21/11/2024
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Top 8 Malaysian Chinese Influencers You Should Follow in 2024
If you’re trying to keep up with trends, there’s no better way than following influencers who’ve got their finger on the pulse of what’s hot.
21/11/2024
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The Do’s and Don’ts of Social Media Marketing in Malaysia
Social media marketing is a game-changer for businesses in Malaysia. It’s the bridge connecting brands to their audience while amplifying visibility. But getting it right
18/11/2024
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Advertising Agency in Kuala Lumpur: Digital Marketing
Kuala Lumpur, Malaysia’s vibrant capital, is a city on the move. Its skyline, a mix of old and new, mirrors the country’s rapid digital transformation.
18/11/2024
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