{"id":838,"date":"2024-05-10T06:05:41","date_gmt":"2024-05-10T06:05:41","guid":{"rendered":"https:\/\/kolhub.com\/?page_id=838"},"modified":"2026-09-24T15:15:26","modified_gmt":"2026-09-24T07:15:26","slug":"morinaga","status":"publish","type":"page","link":"https:\/\/kolhub.com\/ms\/my\/our-work\/morinaga","title":{"rendered":"Morinaga Case Study"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"838\" class=\"elementor elementor-838\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7efd55f2 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"7efd55f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e687e26 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"e687e26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a57a2b e-flex e-con-boxed e-con e-parent\" data-id=\"3a57a2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e411fd elementor-widget elementor-widget-image\" data-id=\"9e411fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"70\" src=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-x-Morinaga-06.png\" class=\"attachment-full size-full wp-image-845\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1354be4c e-flex e-con-boxed e-con e-parent\" data-id=\"1354be4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-189ea57b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"189ea57b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4151a072 elementor-widget elementor-widget-image\" data-id=\"4151a072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"530\" height=\"360\" src=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-x-Morinaga-05.png\" class=\"attachment-full size-full wp-image-844\" alt=\"\" srcset=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-x-Morinaga-05.png 530w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-x-Morinaga-05-300x204.png 300w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afd1e2e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5afd1e2e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1978e5d elementor-widget elementor-widget-heading\" data-id=\"1978e5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CHALLENGES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-495a4afe elementor-widget elementor-widget-text-editor\" data-id=\"495a4afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Morinaga baby milk may encounter challenges related to building trust in the Malaysian market amidst concerns about product safety, cultural preferences, and competition from established brands.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b6ef8 elementor-widget elementor-widget-spacer\" data-id=\"11b6ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8295825 elementor-widget elementor-widget-heading\" data-id=\"8295825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a81014a elementor-widget elementor-widget-text-editor\" data-id=\"a81014a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Implementing an extensive educational campaign highlighting the product&#8217;s safety, quality, and nutritional benefits while fostering partnerships with local healthcare professionals and leveraging influencer marketing to establish credibility and trust among Malaysian parents.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27fd34a e-flex e-con-boxed e-con e-parent\" data-id=\"27fd34a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a57fe6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1a57fe6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67fffa9 elementor-widget elementor-widget-heading\" data-id=\"67fffa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EXECUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a842ce elementor-widget elementor-widget-text-editor\" data-id=\"0a842ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Engage influential mommy bloggers and social media personalities to share authentic testimonials about their positive experiences with Morinaga child milk, incorporating informative content about its nutritional benefits and safety features, while also organizing interactive online Q&amp;A sessions to address parents&#8217; concerns directly.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c94deb e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1c94deb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34b5ec1 elementor-widget elementor-widget-image\" data-id=\"34b5ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"530\" height=\"360\" src=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-x-Morinaga-04.png\" class=\"attachment-full size-full wp-image-843\" alt=\"\" srcset=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-x-Morinaga-04.png 530w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-x-Morinaga-04-300x204.png 300w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0413dc e-flex e-con-boxed e-con e-parent\" data-id=\"c0413dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff7ce7 elementor-widget elementor-widget-heading\" data-id=\"9ff7ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c72298e e-flex e-con-boxed e-con e-parent\" data-id=\"c72298e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d1ee796 e-con-full e-flex e-con e-child\" data-id=\"d1ee796\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-386a8fb elementor-widget elementor-widget-image\" data-id=\"386a8fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-20.png\" class=\"attachment-large size-large wp-image-670\" alt=\"\" srcset=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-20.png 1000w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-20-300x300.png 300w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-20-150x150.png 150w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-20-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7fbad elementor-widget elementor-widget-heading\" data-id=\"ad7fbad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">150,000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d03cc6 elementor-widget elementor-widget-heading\" data-id=\"6d03cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Likes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b9700a9 e-con-full e-flex e-con e-child\" data-id=\"b9700a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ffd481 elementor-widget elementor-widget-image\" data-id=\"0ffd481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/IconHome3.png\" class=\"attachment-large size-large wp-image-635\" alt=\"\" srcset=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/IconHome3.png 1000w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/IconHome3-300x300.png 300w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/IconHome3-150x150.png 150w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/IconHome3-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13bdbab elementor-widget elementor-widget-heading\" data-id=\"13bdbab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">100,000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c665fb elementor-widget elementor-widget-heading\" data-id=\"4c665fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Shares<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-884b142 e-con-full e-flex e-con e-child\" data-id=\"884b142\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8f9496 elementor-widget elementor-widget-image\" data-id=\"e8f9496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-22.png\" class=\"attachment-large size-large wp-image-671\" alt=\"\" srcset=\"https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-22.png 1000w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-22-300x300.png 300w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-22-150x150.png 150w, https:\/\/kolhub.com\/wp-content\/uploads\/2024\/05\/Kolhub-Website-Icon-Home-Page-22-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677269c elementor-widget elementor-widget-heading\" data-id=\"677269c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">100,000<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be60eed elementor-widget elementor-widget-heading\" data-id=\"be60eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comments<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>CHALLENGES Morinaga baby milk may encounter challenges related to building trust in the Malaysian market amidst concerns about product safety, cultural preferences, and competition from established brands. STRATEGY Implementing an extensive educational campaign highlighting the product&#8217;s safety, quality, and nutritional benefits while fostering partnerships with local healthcare professionals and leveraging influencer marketing to establish credibility [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2495,"parent":729,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","_joinchat":[],"footnotes":""},"class_list":["post-838","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Parenting Influencer Marketing Case Study: Morinaga | KOLHUB<\/title>\n<meta name=\"description\" content=\"See how KOLHUB supported Morinaga with a parenting influencer marketing campaign using educational creator content to reach and engage parents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kolhub.com\/ms\/my\/our-work\/morinaga\/\" \/>\n<meta property=\"og:locale\" content=\"ms_MY\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KOLHUB is Malaysia\u2019s top data-driven influencer marketing agency. 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