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CHALLENGES
Morinaga baby milk may encounter challenges related to building trust in the Malaysian market amidst concerns about product safety, cultural preferences, and competition from established brands.
STRATEGY
Implementing an extensive educational campaign highlighting the product’s safety, quality, and nutritional benefits while fostering partnerships with local healthcare professionals and leveraging influencer marketing to establish credibility and trust among Malaysian parents.
EXECUTION
Engage influential mommy bloggers and social media personalities to share authentic testimonials about their positive experiences with Morinaga child milk, incorporating informative content about its nutritional benefits and safety features, while also organizing interactive online Q&A sessions to address parents’ concerns directly.
RESULTS
150,000
Likes
100,000
Shares
